About Me

Privet, I’m Konstantin or simply Kostya!

Experienced specialist in digital marketing with over 15 years of experience in managing and closing key projects with successful implementation. An analytical, data-driven decision-maker with strong project management background and good sense of time management. Deep knowledge of web technologies. An enthusiastic doer that can thrive in a cross-functional capacity within a dynamic, high-energy, rapidly changing environment. Ready to work in tight schedule & over-hours. Willing to develop professionally and personally. Creative and focused, fast learner.

Personal information

Full Name
Konstantin Zobov
Address
San Francisco Bay Area, CA
E-mail
[email protected]
Career
Make an inquiry

Languages

English fluent
Russian fluent

Professional Skills

Digital Strategy
Project management
Digital Media

+

SMM
SEO/SEM
CRM

I'm focused on

  • Strategy
  • Hands-on experience
  • New technologies
  • Automation
  • Details

I'm

  • Fast learner
  • Handling Multi Tasks
  • Analytical with Creative Thinking
  • a Doer

Work experience

Jun 2015 — Mar 2018

Digital Project Manager / Interactive producer

Apple
  • Led and managed projects for key, high‑profile launches, platform projects, campaigns, and corporate initiatives for Tier 1 market. Launched over 200 projects (web pages, DMs with A/B testing, platforms) involving up to 15 functional teams per project.
  • Screened and prioritized 6000+ bug fixes for various types of projects.
  • Planned and executed 7 high-profile launches for the T1 market (Apple Events, multiple overlapping and deadline driven projects).
  • Planned workload and managed a team of producers and developers (up to 12 specialists).
  • Conducted 30+ expert trainings on digital trends and tools for specialists and leadership team.
  • Continuously worked on ideation and implementation of tools for production process (workflow automation, plugins and extensions).
  • Ran web analytics and reporting via Adobe Omniture with recommendations for management.
  • Managed work with the partner agency.
Mar 2010 — May 2015

Digital Manager

Citroen
  • Led the creation of digital marketing strategy and its implementation including e-commerce in close collaboration with digital agency resulting in 7-15% YoY online traffic growth and 7-10% YoY leads growth.
  • Rolled‑out and maintained digital projects and campaigns (launched 2 major platforms of the corporate website, 50+ campaigns).
  • Launched the Retail Digital Platform for partners (more than 65 dealers websites created based on the platform).
  • Developed PRM/CRM generation strategy & tools (500k+ profiles database support), supported DM strategy with 100+ DMs launched.
  • Social Media Marketing (launched communities in Facebook, Instagram, VK.com, Youtube). Created content strategy & conducted
    publishing. Launched 8 special projects. Was responsible for advertising within platforms. Result: 15-20% YoY audience growth.
  • Conducted analytics in Google Analytics. Launched a joint dashboard integrated with Retail Platform (streaming data from 70 websites into 1 account). Completed regular usability testing and UX design optimization.
  • Mobile marketing (successful launch of corporate applications: My Citroen, RACEbyCITROEN).
  • Digital co‑branding projects (launched McDonald’s Monopoly, Auchan Birthday event – acquired 300k leads).
  • SEO management & implementation including regular analysis and optimization for Google & Yandex (Reached Top10 positions in 6m).
  • Brand integrity and corporate identity management in digital. Designed & launched partner assets platform.
  • Managed work with Digital and CRM agencies (3 agencies in day-to-day activity) including production budget.
Oct 2008 — Mar 2010

Web Specialist

Peugeot
  • Managed the roll-out of an international corporate learning platform and its maintenance (learning paths integration, online courses localization and deployment; 200+ courses integrated, 500+ specialists educated).
  • Dealership sales managers learning management system development and roll-out (moodle platform).
  • 100+ E-learning modules produced (SCORM compatible, Adobe Captivate).
  • Commercial and technical trainings coaching, certification (100+ conducted).
2002 — 2008

IT Manager

Construction Company
  • Web projects management 360° (planning, visual design, development, day-to-day maintenance).
  • IT Management: software, hardware, procurement.
  • Coaching staff: web, software and hardware.
Jan 2004 — Oct 2008

Entrepreneur

Web Production
  • Internet projects management 360° (30+ websites launched)
  • Layout design (Photoshop)
  • Coding PHP/HTML/CSS
  • CMS management and development (Joomla, DataLife Engine, WordPress, Subdreamer)
  • Business organisation (registration, accounting, taxes)

Education

2003 — 2008

Russian University of Cooperation (former Moscow Consumer Cooperative University)

Master's degree in Business (US certified by WES)
2000 — 2002

Physics and mathematics lyceum 3

High School Diploma

Interests

  • Technology
  • Alpine skiing
  • eSports
  • Cars
  • Coffee

Blog

For those who are interested in optimizing their work and eSports may be found useful and intersting to read my Blog. I’ll try writing on regular basis. I would be glad to any comment and will appreciate your questions and feedback.

Check out my Blog

Conversation matters

You can always reach out to me if you have additional question or you would like to schedule an interview.

Contact Me

Fell free to contact me in case of any question

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